Primary Logos

The official University of Florida logo is known as the signature.

Primary Signature

Horizontal signature with the monogram and wordmarkThe University of Florida has several variations of the signature to meet differing design needs. Together they comprise the university’s signature system. The University of Florida signature is the official logo for use on all university communications. The signature consists of two elements: a typographic rendition of the monogram “UF” and the words “University of Florida.” These two elements work together to create a graphic identity representation of the University of Florida.

UF Vertical signatureThe UF signature represents the evolution of the previous seal and wordmark while providing a bold new iconic direction for the university. The “UF” monogram and “FLORIDA” wordmark dominate the signature because they are the one-word identifiers that distinguish the University of Florida from other universities. The wordmark combined with the university monogram form the official mark. A vertical rule serves as a connector between the monogram and wordmark. It is also used to connect primary and secondary areas of the signature. The signature is the most identifiable image that the university uses. It consistently represents the university in all of its communications.

Do not alter the signature artwork, aspect ratio or colors.


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UF Signature
 

UF Signature with Themeline

The university’s themeline is the University of Florida, The Foundation for The Gator Nation. The themeline appears under the full length of the signature to increase its visibility and reinforce the overall layout. It acts as a foundation, both in word and function.

The themeline is used with the UF signature whenever possible on publications and other external and internal communications. The themeline may be used independently of the UF signature. The type font must be maintained.


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UF Signature with Themeline
 

Vertical Signature

The vertical signature variation can be used when space is limited or when the signature must be placed in a grouping of other logos. (For example, sponsorship or partnership listings).


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Vertical Signature for the University of Florida
 

UF Wordmark

When the complete signature is unable to be used for design reasons, this version of the signature is included for limited use on publications.


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UF Wordmark
 

UF Monogram

The UF monogram alone has a very visible presence for apparel and promotional items. On occasion this may be used alone but should never be combined with other logos, graphics or titles.


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UF Monogram
 

University Seal

The university seal is a registered trademark and is reserved for official and ceremonial uses only, as determined by the Office of the President. Examples include diplomas, legal documents, commencement programs, policy manuals, formal invitations and certificates/awards. The official seal symbolizes the formal authority vested in the university, and its use will be at the discretion of the Office of the President. It will no longer be used in conjunction with the wordmark. For permission to use the seal, contact 352-846-3903 or identity@admin.ufl.edu.
UF University Seal