The signature, wordmark or monogram must be used as a prominent graphic element in all publications — print and electronic — affiliated with the university.
UF logos are registered trademarks, so it is important that you not alter the artwork in any way. This includes changing the aspect ratio or colors, or combining it with other graphic elements, type or logos. UF symbols may be reproduced only from original master copies in this site. If you do not find the signature you need, contact the University Relations Publications Group at 352-392-9092 or firstname.lastname@example.org.
UF Signature with Themeline
Orange and blue comprise one of the most distinguishable elements of the university’s identity. The two-color signature is always preferred. Both black and white may be used as a substitute if the official colors do not work or are not available.
Official colors are Pantone 172 (orange) and Pantone 287 (blue).
|University of Florida Official Colors|
|Blue||287||0, 33, 165||C100, M60, Y0, K20||#0021A5|
|Orange||172||255, 74, 0||C0, M70, Y100, K0||#FF4A00|
Maintaining the integrity of the university signature is important. It must be presented in a clear, consistent, and effective manner.
Always use original digital art. The signature cannot be redrawn, re-proportioned or modified in any way. Use of a font or art similar to the official UF trademarks in order to circumvent the requirements is not allowed if it is visually similar enough to be confused with type/art used in the registered trademark.
The University of Florida athletic logo, trademark, mascot and name are reserved for use by the University Athletic Association and its entities. The “Gator Head” logo should never appear with or replace the university signature.
Use of the athletic logo in addition to the UF logo in special publications that promote spirit may be given by the Office of University Relations at 352-846-3903 or email@example.com.
Use of the athletic logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic activities and entities.
Licensed Products: The athletic logo is available to organizations that have signed an agreement with the university. For information, visit the UF Licensing Department, 352-375-4683 – firstname.lastname@example.org.
Use of UF trademarks by non-UF entities
Any associations or affiliates of the university wishing to use the university signature, wordmark or monogram must have prior approval and must use it in accordance with the guidelines in this manual. To request permission, contact University Relations at 352-846-3903.
In situations where strategic and/or financial relationships exist, the trademark(s) or logo(s) of the associate or associates may be displayed in printed and electronic communications with prior approval, but should be separated from the UF trademark by at least one half inch and should not be given prominence over the UF mark. Graphic elements that appear to connect or combine the UF trademark with other logos or graphics are not allowed.